MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as mainstream television models, relying on scheduled programming via public channels. In contrast, OTT platforms operate on subscription models, with global streaming giants, Disney+, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and stream